Santa Claus had already taken this form in American popular culture and advertising by the late 19th century, long before Coca-Cola used his image in the 1930s. The common image of Santa Claus (Father Christmas) as a jolly old man in red robes was not created by The Coca-Cola Company as an advertising gimmick.The backronyms were jokes published in 19. The company was named after its founder Adolf "Adi" Dassler in 1949.
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